Privacy Policy

1. Introduction

At Lucidity Solar (“we,” “us,” or “our”), we are committed to protecting your privacy and ensuring a secure online experience. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.luciditysolar.com and when you communicate with us via email, SMS, text message, or other mediums. By accessing our website or using our services, you signify your acceptance of this Privacy Policy. If you do not agree with the terms of this policy, please do not access our website or use our services.

2. Information We Collect

We collect both personal and non-personal information in several ways:

a. Personal Information You Provide Directly:

Contact data: your name, email address, phone number, mailing address, and company details if applicable.
Service Request data: details provided when you request a consultation, a quote, or support.
Communication preferences: information you share regarding your preferred method of contact (e.g., email, SMS, or text).

b. Automatically Collected Information:

Usage Data: technical data including your IP address, browser type, operating system, device type, website pages visited, and referring/exit pages.
Cookies and Tracking Technologies: We use cookies and similar technologies to enhance your site experience, understand usage patterns, and deliver targeted communications.

c. Third-Party Sources:

We may receive information about you from third-party partners and public databases to enhance and update our records.

3. How We Use Your Information

We process your information for a variety of purposes, including but not limited to:

a. Service Provision:

To deliver the services you request such as solar consultations, quotes, or support.
To personalize your experience on our website and to optimize our communications with you.

b. Communication and Marketing:

To send transactional communications, such as service confirmations, appointment reminders, and billing information via email, SMS, or text message.
To deliver newsletters, marketing materials, system updates, technical notices, promotional offers, and educational content.
To respond to your inquiries and provide customer support.
When you subscribe to our communications or marketing lists, you will receive periodic emails or texts regarding our services, which you can opt out of at any time (see “Your Communication Preferences” below).

c. Improvement of Services:

To analyze website usage and performance to enhance our content, offers, and service quality.
To conduct internal research and analysis.

d. Legal and Regulatory Compliance:

To meet our legal obligations, comply with applicable laws, or respond to legal processes or governmental requests.

4. Detailed Communication Channels

To ensure clear communication, we specify the channels through which you may receive messages from us:

a. Email Communications:

We collect and use your email address to send you transactional messages (such as appointment confirmations, service updates, invoices) and marketing communications (newsletters, special offers, and promotional materials).
You can modify your email preferences or unsubscribe from marketing emails at any time by following the unsubscribe link provided in each marketing email.

b. SMS and Text Messages:

With your explicit consent, we may send you SMS or text message communications regarding appointment confirmations, service reminders, and important account updates.
Standard messaging rates may apply based on your mobile carrier’s terms.
You may opt out of receiving SMS or text messages by replying “STOP” or following the instructions provided in those messages.

c. Other Digital Communications:

We might also provide notifications through our website’s messaging system or via mobile push notifications if you have accepted such communications from our mobile application.

5. How We Share Your Information

Your personal information is used only for the purposes described in this Privacy Policy. We do not sell your personal data. Information may only be shared in the following instances:

a. With Service Providers and Business Partners:

We may share information with trusted third-party vendors and service providers (such as web hosting, email marketing, SMS service providers, or analytics companies) that help us operate our business. These third parties are contractually obligated to safeguard your data and use it only as instructed.

b. For Legal Reasons:

We may disclose your data to law enforcement, government authorities, or other third parties if required by law, regulation, or legal process, or to enforce our terms of use.

c. Business Transfers:

In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new owner, who will have its own data protection policies and practices.

6. Data Security

We implement appropriate administrative, technical, and physical safeguards to protect your personal information against loss, unauthorized access, alteration, disclosure, or destruction. While we strive to protect your data, no method of transmission over the Internet or electronic storage is 100% secure.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. After such time, your data will be securely deleted or anonymized.

8. International Data Transfers

If you access our website from outside The United States of America, please note that your information may be transferred, stored, and processed in the United States of America, or other jurisdictions that may have different data protection laws than your jurisdiction. By using our services, you consent to this transfer of data.

9. Your Rights and Choices

Depending on your jurisdiction, you may have rights regarding how your personal data is collected and used. These may include:

a. Access and Correction:

Right to access your personal data and request corrections to inaccurate or incomplete information.

b. Deletion and Restriction:

Right to request the deletion or restriction of your personal data under applicable laws.

c. Object to Processing:

Right to object to or opt out of certain data processing activities, especially for direct marketing purposes.

d. Data Portability:

Right to request the transfer of your data in a structured, commonly used, and machine-readable format.

To exercise your rights, please contact us using the details provided in Section 16.

10. Your Communication Preferences

We understand that you may wish to manage the communications you receive from us. You can update your preferences as follows:

a. Email:

Click the ‘unsubscribe’ link in any marketing email or contact us directly to remove your email address from our marketing lists without affecting transactional communication.

b. SMS and Text:

Reply “STOP” to any SMS or text message to opt out of receiving further marketing messages.

c. Other Communications:

Contact our support team to modify your communication preferences for newsletters, promotions, or other messages.

Please note that even if you opt out of marketing communications, we may still contact you for transactional purposes or to send important updates.

11. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to gather non-personal information, enhance user experience, and deliver personalized content. You can manage your cookie settings through your browser preferences. Disabling cookies may reduce functionality on our website.

12. Third-Party Links and Tools

Our website may include links to third-party websites, tools, or services (such as social media platforms, embedded videos, or analytics providers). This policy does not extend to those third-party sites. We recommend reviewing the privacy policies of these other sites to understand how they handle your information.

13. Children's Privacy

Our website and services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected such data, please contact us immediately so that we can delete it promptly.

14. Changes to This Privacy Policy

We periodically review and update this Privacy Policy to reflect changes in our practices or applicable laws. Any material changes will be communicated by updating the “Effective Date” above or through other notice means on our website. Your continued use of our services after the changes become effective indicates your acceptance of the revised policy.

15. Governing Law and Dispute Resolution

This Privacy Policy is governed by and construed under the laws of inherited under any district, state or providence of the United States of America. Any disputes arising from this policy or its interpretation will be resolved in accordance with the local laws in the appropriate jurisdiction.

16. Contact Us

If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at:

Lucidity Solar

2230 Harvest Moon Dr

Saratoga Springs, Utah 84045

Email: nick@luciditysolar.com

Phone: (801) 385-2773